Citi Private Bank aims to enhance clients’ lives through innovation that harnesses its global network, talent, and world-class products. We support the Private Bank’s Global Marketing team by helping turn ideas into short-form videos, which are delivered across various channels.
Citi Private Bank runs live streams with senior anaylists. We take these live streams and turn them into highlight social edits.
A large part of operating through the panedmic was producing corporate video without setting foot on location to film.
Messages like this would usually require multiple shoot days to coincide with peoples schedules. Here, we managed a strong result with contributors simply attending a Zoom call to say their piece.